See How They Are Breaking Banks With Radio And TV Programme Presenting.
With due respect, many of these people owning private programmes on the Radio are not graduates.
If they are doing well for themselves as they are doing without higher education, how will those with degrees fare? And you know what, believe me, it does not take much. You just have to know how to talk and many people can talk.
Take some tutelage from established broadcasters to show you the ropes. The joy is that as soon as you buy the time, usually for 13 weeks for a start, by the time you are half way, you will be getting advertisers to pay you for advertising their products.
That is if he programme is interesting. Some of the big ones charge as much as 20K for five minutes airtime and how much do you think they pay for a minute? Little, very little… They can charge as much because their programmes have a large number of listeners. With persistence, you will get there.
Many stations are springing up and so there is no problem getting slots. You can start with a new station if the old ones are expensive. I know a person who started with Orisun radio station at Ile Ife because he could not afford those at Ibadan. Now he holds programmes in both cities.
Strive to be original or you simulate a successful programme of a station and air your own on another band but with a different title. There are many angles not yet exploited by the current practitioners. You will have to look at it differently and fashion out a new angle to it all.
For example, they are all giving riddles that are sometimes trite and stale telling fiction as true stories. Nothing bad because listeners are enjoying it. Bisi Olatilo reports celebrities’ parties on the screen why cannot somebody start one on radio live as you do football commentary.
There are no more quizzes on air, which used to enjoy wide acceptance those days. Why is nobody doing it? Why don’t you sell the idea of quiz competition among secondary schools in your senatorial district to your senator? There is no programme criticising these ailing agencies such as Water Corporation, PHCN and others.
There is no limit to advertisers if your programme is ok. You may even have organisations sponsoring the programme. Politicians, churches, schools, traders, Pure Water businesses, manufacturing concerns, the list is endless.
When you are well known, broadcasting will open more streams of money for you. You will be hired as MC for both private and government and corporate parties. Besides, you can voice adverts jingles, which may be in tens of thousands. On top of it al, you will be a celebrity. It does not come better than that, does it?
MARKETING. Initially, your radio station will announce your arrival. You may lean on established broadcasters to pull you up. From that moment, you are on your own. If the programme is good, it will advertise itself.
CAVEAT. Please do not make claims that are not true in the adverts you run. If you do, it will ruin your programme and credibility. Vet thoroughly the claims of adverts brought to you. There are fraudsters out there ready to sacrifice your credibility for their pecuniary interest.