Tip 2: Stop Running in Circles. Pick A Spot, Pick One Business
Many people make this mistake. They do this, drop it, try another, abandon that and go for yet another. They waste resources-time and money. Yoruba have an adage. Urinate on a spot for your urine to ooze properly. Nowhere is this adage more relevant than starting a business.
Pick your spot. Choose one business you have passion for. Choose a business you will enjoy doing. Do not go for a business because your friend has made a success of it. That would be a dumb thing to do. If a business is doing well in Lagos, it does not mean it will do well in Enugu.
There are ways you will know which business will take your fancy and we will cover that in a minute. It is easy.This is what Ray Kroc said about setting up a successful business. If you work just for money you will never make it, but if you love what you are doing and put the customer first, success will be yours.
We’ll cover more details on the next page
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