Often I shudder at what is wrong with us. At Heathrow airport and indeed all international airports, you see A to Z of London or that of the city. You see directories of all sorts. You can actually survive without asking questions.
Do we have any directory on Lagos or even Abuja? It is so bad; our government does not even know how many police officers there are. Nobody can tell how many hotels are and how many schools are and where.
Directories will sell any day with a wild margin. You sell advert space and sell the directories too. It is very easy to do. Let us say you want to do
Let us say you want to do a directory on private schools in your state, you will need the education ministry’s approval with the consent of school proprietors association.
Hold the approval, attend their meeting and sell the idea to them. Henceforth, visit them in their schools.
The moment one registers, you are on. Just tell them so and so has registered and the list will increase.
Because they are in competition, no one wants to be left out. But let us be honest, who does not need publicity?
However, you must be good at your costing. The cost of photography, transportation, plates and printing to arrive at price per page to give you a comfortable margin.
Those who paid to print the directories will have their copies free.e.
Now we have spoken about school directory. What is happening to that of Hospitals? Who is working on hotels?
Who is working on these at the national level? Surely, the market is vast and fertile. The joy of it is that their deposits will finance the project.
MARKETING. Good rapport with your customers and presentation of your outfit as a professional one and not one doing it because he has nothing to do but one doing it because it is the only thing he wants to do. You will have to do a lot of legwork.
CAVEAT. Be careful with money. There is the tendency to spend the money as they are paid not remembering that you will pay for printing. Talking about printing, make sure you get a good printer. Let an outside person proof read the work. Let individual owner approve the poof before you go to the press. It does you no credit to have a pile of unclaimed directories
There is the tendency to spend the money as they are paid not remembering that you will pay for printing. Talking about printing, make sure you get a good printer.
Let an outside person proof-read the work.
Let individual owner approve the poof before you go to the press. It does you no credit to have a pile of unclaimed directories
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